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The current economy is challenging. Both regional and global supply chains have been disrupted. Retail demand has slumped, and many manufacturing operations have slowed or been shut down indefinitely. There is a great deal of uncertainty about when a recovery will occur, and how long it will take for conditions to improve.
For value-added resellers (VARs), that has meant a significant reduction in orders for new equipment as customers tighten their belts and limit expenditures.
To survive and thrive in these difficult economic conditions, VARs need to explore untapped opportunities to increase revenue and margins for their business.
One frequently overlooked opportunity is selling barcode supplies. That includes everything from printer ribbons and labels, to custom or specialty tags, receipts, and cards. This ebook will outline why VARs should sell barcode supplies
and how to refocus your sales efforts on this untapped opportunity.
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