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Unique subscription program changes the game for Value-Added Resellers
BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, introduces its newest innovative offering for Value-Added Resellers: Hybrid Solutions-as-a-Service (SaaS).
Strengthened by the proven success of BlueStar’s In-a-Box Bundled solutions, the new Hybrid SaaS is designed to allow resellers to obtain upfront payment instead of the traditional SaaS monthly payment model. BlueStar will offer complete functional solutions through the In-a-Box Series to further expedite the Resellers’ sales cycle.
“We know that SaaS models can be a financial challenge to traditional business models; while transitioning can be complicated and confusing,” explained Jason R. Firment, BlueStar’s Director of POS Vertical. “This exclusive new program will help our VAR partners start the transition to offering SaaS-based solutions to end users without completely overhauling their existing business model. Resellers can now compete in a monthly payment deal while still compensating reseller reps in a traditional manner. ”
Unlike standard SaaS subscriptions, BlueStar’s Hybrid SaaS Solutions offer resellers the opportunity to return to their customers at the end of term for a product refresh, usually after about three years. This increases the refresh timeline for VARs, and ensures higher margins on the initial hardware sale.
“BlueStar’s Hybrid SaaS Solutions will change the conversation for VARs,” Firment continued. “No longer is the focus on total cost, nor will VARs have to worry about getting shopped on price. The conversation with Hybrid SaaS will focus on how much the end user can afford monthly, which is the ultimate in competitive pricing.”
The process is simple and can be applied to any solution bundle purchased through BlueStar, including their popular In-a-Box solutions for a variety of vertical markets. BlueStar offers Quick Quotes online for a quick response, and credit applications with same day turnaround time.
“BlueStar is already an established name when it comes to providing value and support to our reseller partners,” said Dean Reverman, BlueStar’s Global Marketing Manager. “Hybrid SaaS will help our reseller partners boost orders, improve margins and increase the overall value of their sales. The result is stronger cash flow, better customer acquisition and retention, and total solution coverage for VARs of all size. The end user benefits from simplified monthly subscriptions and more frequent device or system refreshes. It’s a win-win situation for everyone involved and a true game-changer for our channel.”
BlueStar’s Hybrid SaaS Solutions are now available in the US, with plans to add additional regions in 2015. For more information, or to receive a quote and submit an application, visit http://www.bluestarinc.com/us-en/hybridsaas.html.
