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ISV Guide to Navigating the Channel

by Felicia Jordan
ISV Guide to Navigating the Channel

This ebook provides everything an ISV needs to know to successfully join and navigate the channel. 

As an ISV who is wanting to get into the channel, there are many things you’ll need to know about how to best grow your company. You will need to have dedicated resources to support your reseller program and a plan to navigate the channel efficiently. Competition is tough, and many VARs resell more than one type of software, so you’ll have to differentiate your product and get ahead of your competition. There are many different factors that go into working with the channel, but once you’ve mastered your strategy, the channel will help your company achieve real growth for your participation.

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