Home Uncategorized Beacons: The Future of Retail is Here

Beacons: The Future of Retail is Here

by James Korte

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Why You Should Provide a Comprehensive Indoor Locationing Solution for the Retail Environment

As a retail solutions provider, you know your clients are searching for ways to enhance the customer experiences they provide. They are turning to you for solutions that can help them personalize shopping experiences and make relevant offers to customers. They also want data on customer behaviors in their stores that provides insights on metrics such as traffic patterns and conversion rates.

A key to providing these capabilities is the shopper’s smartphone. Consumers usually have their smartphones with them as they shop, and Google estimates that 85% of smartphone-owning shoppers utilize their mobile phones while in stores.

Comprehensive indoor locationing solutions use beacons to identify and communicate with customers within the retail environment, sending messages directly to shoppers’ smartphones and collecting data that allows retailers to personalize offers to enhance their customers’ shopping experiences.

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